Crafted Entirely Around You

Your Itinerary, Your Way

A custom experience is exactly that — there's no fixed route and no fixed clock. Whether it's a full day at your disposal, a multi-stop evening, or a journey that crosses several counties, we plan it around your schedule rather than ours. You'll have the same Porsche Panamera and the same discreet chauffeur throughout.

What We Can Arrange

How It Works

• Tell us what you're planning — dates, rough timings and anything that matters to you
• We'll come back with a plan and a quote, usually within 1–3 hours
• Nothing is confirmed until you're happy with the details
• Changes along the way are fine — just let your chauffeur know

For bespoke itineraries we recommend at least 48 hours' notice. The earlier you book, the more likely we can guarantee a chauffeur and vehicle for your dates.

Discretion as Standard

Every journey is handled with the same discretion, whether you're travelling privately or on business. If your plans are sensitive, they stay between you and your chauffeur.

When a Custom Booking Makes More Sense

Most journeys fit a standard shape: a pickup, a destination, a time. A custom booking is for the ones that don't — and the giveaway is usually that you've started trying to describe your day as several separate bookings.

A theatre evening with dinner beforehand and an uncertain finish. A day of house viewings across three counties. Guests to move between a hotel, a venue and back over the course of an evening. A hospital appointment where you'd rather the same person waited and took you home than gamble on getting a car afterwards. In each case the destination isn't really the point — having the car available is.

That's the practical difference. On a standard transfer you're paying for a journey; on a custom booking you're holding the car and chauffeur for a period of time, and what you do with that time is up to you. It's why we don't ask for a fixed itinerary upfront. A rough shape is enough to quote from.

Multi-Stop Days, Waiting Time and Overruns

Waiting is expected on a custom booking rather than exceptional, so it isn't treated as an add-on to be counted in fifteen-minute increments. If your booking is for a period of time, the waiting is part of it.

Overruns are the more useful thing to plan for. Dinners run long, meetings overrun, and flights slip. Tell us when you book if your finish time is uncertain, and we'll flag whether the car can stay beyond the booked period — usually it can, but it depends on what follows. Knowing in advance is what makes it possible, and the answer is far more likely to be yes if we've discussed it than if it arrives as a request at 11pm.

For journeys that genuinely span a long day, driver working-hours regulations apply and rest breaks may need to be scheduled. Extended itineraries may require an overnight allowance or splitting across multiple days — all of which is agreed and priced before your booking is confirmed, never afterwards.

How to Brief Us

The more you tell us, the better the plan. Useful things to include: roughly when you want to start and finish, the places you already know you need to be, how many are travelling, and anything with a hard deadline attached — a curtain-up, a check-in, a reservation that won't hold.

Equally useful is what you don't want. Some people want a chauffeur who'll talk them through the city; others want silence and a phone signal. Some want the car at the door; others would rather it waited out of sight. None of that is presumptuous to specify, and it's much easier to get right when it's said in advance.

We recommend at least 48 hours' notice for bespoke itineraries. Send us the outline and we'll come back with a plan and a quote, usually within 1 to 3 hours. A deposit is taken upfront to secure your chauffeur and vehicle, with terms agreed at the time of booking.

London and Well Beyond

A custom day isn't confined to a single postcode. We cover all of London and regularly travel out into the Home Counties and further afield — Surrey, Berkshire, the Cotswolds and the south coast — for day trips, countryside lunches, shopping runs and multi-stop itineraries. Give us the addresses, or even just the rough shape of the day, and we'll turn it into a route with sensible timings between each stop, wherever it takes you.

What's Included as Standard

• Complimentary bottled water and phone chargers
• Wi-Fi on board
• Your choice of music
• Climate-controlled comfort
• A professional, DBS-checked chauffeur
• Door-to-door service across London and the South East

Frequently Asked Questions

The Porsche Panamera

Every journey is in our Porsche Panamera e-Hybrid — a 2.9-litre V6 that pairs genuine pace with near-silent electric refinement, finished for quiet, composed travel across London and beyond.

• Up to 3 passengers in comfort — other vehicles with comfortable seating available on request
• Black leather interior with climate control
• Near-silent electric cruising in the city, seamless petrol power for longer runs
• Privacy-tinted rear glass for discretion
• ULEZ-compliant, low-emission hybrid
• Generous luggage space — tell us what you're bringing and we'll confirm the fit

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